What it actually says, and when
MOVA · 14:35, a Tuesday · seated · silent · no equipmentAn illustration of a real prompt, not a customer quote.
Jess Move reads the day you already have and finds the two-minute gaps inside it. Never while you are driving, never during the meeting, and never if today has already been a good day.
Good afternoon. Your strongest movement window starts in 18 minutes.
Shoulders, thoracic spine and one balance hold. Chair stays where it is; you do not stand up, change, or leave the room.
A general wellness product for ages 10 to 100. It does not diagnose, treat, or replace clinical care.
The atomic unit. Not a workout, not a session, not a class.
Required on every published movement. No exceptions, no override.
6 adaptive modes from one engine, each with its own rules.
A hard ceiling, set by your mode. Staying silent counts as a good outcome, not a missed one.
Live demonstration
This is what the engine produces in one working day — gaps found, missions delivered, prompts deliberately held back, and six separate readings of how you are doing. Six readings rather than one score, because a single number invites a comparison this product refuses to make.
Two prompts were held. That is a success rather than a gap in coverage — a notification fired into a moment you cannot move is a defect, and it is logged as one.
The curve climbs because the ask stayed finishable, not because the target got louder. Difficulty escalates by at most 7% a week.
Darker is more movement. The weekday midday block is strong and the weekday late-afternoon is not — so that is where the next mission goes.
A hard ceiling set by your mode. The engine may never exceed it.
The most it may increase what it asks of you.
Illness, caring duties, a flare-up. The chain forgives.
The problem
Meeting a weekly exercise target does not cancel the risk of spending the rest of the day sitting. Most people who are not moving enough are not refusing to exercise — they cannot commit to something that needs an hour, a changing room and a membership. Jess Move looks for health opportunities inside the time you already have.
That a timer expired. It does not know you are driving, in a lesson, holding a baby, on a train, in a meeting you cannot leave, or already three movements into a good day. So it fires anyway, you ignore it, and eventually you turn notifications off.
When you were last active, what you are doing, where you are, what capability you have, how much time is genuinely free, whether movement is safe and socially appropriate here, which activity you will actually finish, what tone will work — and whether to stay silent altogether.
The operating system
An assistant, not an avatar of a doctor or a fitness model. MOVA explains why it is suggesting something, changes colour with context, and can be switched off entirely for a data-only experience.
Read more →Two to five minutes, matched to the room you are in, the clothes you are wearing and the body you actually have. Five executable variants on every movement, always.
Read more →Photograph a meal and get a range, its evidence source and a confidence level — never an invented exact figure, and never a calorie number to anyone under 18.
Read more →Nine pathways, of which reduction is one. Trajectory with honest uncertainty, your strongest current blocker, and the minimum effective change that would shift it.
Read more →Team Score is participation, consistency, improvement and mutual support. Capability is absent by design, so the fittest person cannot win every event on their own.
Read more →Apple Health, Health Connect, Fitbit, Garmin, Samsung, Oura and Polar — each individually revocable, and none of them required to start.
Read more →Ten to a hundred
Mode is derived from a verified age band and a capability profile — never chosen freely. It changes interface density, the coach’s register, which gamification mechanics are legal, what data may be collected, and which clinical guardrails apply.
The middle of life carries the most and the ends carry the least — but nobody carries nothing.
Adventure, not health. Screen-break missions, coordination, classroom-safe play.
Autonomy and identity. Revision resets, gaming recovery, private crews.
University, hybrid work, commuting, early parenting. Meeting recovery and stress resets.
Stiffness prevention, joint-friendly strength, posture, travel movement, optional menopause-aware personalisation.
Balance, lower-limb strength, grip and gait — confidence and staying independent.
Dignity and simplicity. Seated and bed-compatible, carer-assisted, voice-operated.
Every body qualifies
A competitor with a standing-first library cannot retrofit this. Every movement exists in five independently authored variants — not degraded from the standing version — each with cue text for all 6 modes and a passed safety screening, before it reaches a single person.
Upright and unsupported. One of five — never the default.
A standard chair, no support required.
Hand support on a stable surface. The falls-risk pathway.
Lying or semi-reclined. Care settings and acute recovery.
Wheelchair-compatible, single-limb, limited range. Independently authored.
Enforced in the API rather than by process discipline. There is no force_publish flag, no admin bypass and no override role — a partial movement stays in draft indefinitely.
FoodLens 360°
A photograph cannot resolve portion size, hidden oil or cooking method exactly. So FoodLens returns a range, the source of its evidence and a confidence level — and refuses to collapse that range unless the source is verified.
Confidence: low — quantity of oil and sauce. A photograph cannot resolve portion size, hidden ingredients or cooking method exactly, so this stays a range.
Bands follow the published UK thresholds. The word is printed beside the colour, because colour on its own is not an accessible signal.
Twelve dimensions, one of which is the estimate’s own confidence. There is no composite health rating — that is the number this product refuses to invent.
Calorie, weight and BMI framing is never shown to a child, in any mode, under any consent setting.
Allergen absence from appearance, microbial safety from an image, any diagnosis, an exact calorie count from a photo, medical treatment advice, that movement cancels out food, a composite health score, or a comparison against another person.
BodyCommand AI
For adults, supporting weight management is a primary aim of this platform. What it will not do is decide on your behalf that a lower number is the goal, or make that number the thing you are ranked on. You pick the pathway, you can change it, and you can switch the whole surface off without losing anything else.
A single confident line would be a promise nobody can keep. The cone widens because the further out you look, the less anyone can honestly say.
Your strongest current blocker is low weekend movement. Minimum effective change: add one fifteen-minute walk before lunch on Saturday.
Privacy as architecture
Health information is special-category data, and that cannot be bolted on afterwards. The engine was built to need as little of it as possible.
What leaves your phone is a shape: busy, free, focus or travel, and how long for. Not one of the words above has ever been sent anywhere, including to us.
How it should feel
It understands context, and explains why it is recommending something.
The interface feels alive without becoming visually exhausting.
Language focuses on progress, recovery and achievable actions.
Built for different ages, abilities, cultures and health objectives.
Health data, safety information and AI confidence are stated plainly.
Disciplined spacing, clear hierarchy, refined motion, high-quality components.
Pricing
These are the prices. Agent Compute Units are shown on every plan and priced before any expensive action runs: you approve the cost, then it happens. Nothing is ever charged below £5, there are no hidden usage limits, and cancelling is one tap.
Anyone who wants to see whether their day really does have room.
One person who wants the full engine pointed at their actual calendar.
Up to six people, from ten years old to a hundred, in one household.
Employers, schools, care providers and councils.
No equipment, no gym, and no rebuilding your life around a plan. Two minutes is the whole ask.
Free to create. 150 AI credits a month for 2 months, then AI features need a plan — everything that is not AI carries on either way. Premium is £5.99 a month and cancels in one click. Under 18 a guardian confirms before the account opens.