ADVOCATE
Anyone who uses the product and wants to bring people with them.
- A personal referral link and code
- Three months of Premium for every five activated referrals
- Early access to new game worlds
- The asset kit and the claims guide
JESS MOVEGrowth & Influencers
Partner programme
Grow it honestly,
or do not grow it here.
This category is full of before-and-after photographs and promises nobody can keep. We pay for activation rather than clicks, we fact-check claims before publication, and there is a short list of things no partner may say at any price.
Four ways in
Pick the one that matches your audience.
CREATOR
Publishers with an audience in movement, accessibility, later life, workplace culture or family health.
- Revenue share on activated subscriptions, paid monthly
- A named contact and a review turnaround of two working days
- Pre-publication fact-checking against the Clinical Evidence Register
- Co-produced content with the movement team
COMMUNITY PARTNER
Schools, clubs, care groups, faith groups, councils and charities.
- Free seats for the group you serve
- A branded challenge and a shared progress board
- Onboarding support in person or over the phone
- Aggregate participation reporting for your funders
CLINICAL & PROFESSIONAL
Physiotherapists, occupational therapists, personal trainers and instructors.
- A professional account with client-facing plan sharing
- Input into the movement library review process
- Attribution on the movements you help author
- A stated boundary: you advise, the product never prescribes
Attribution
Paid on activation, not on the click.
A click costs us nothing and tells you nothing. Activation means a person completed three Snaps — the point at which the engine has enough signal to be useful to them. It is a harder number and it is the honest one.
Referral funnel
indicativeRetention after activation
12 weeks48%
The curve flattens because Engagement Rescue exists as an agent. Sustaining attention past the novelty period is the second-hardest problem in this category, and we treat it as an engineering problem.
Cookie window
60 days
First-touch attribution, no last-click override.
Payout
Monthly
Net 30 from the end of the month the activation landed.
Clawback
None
If a referral churns, you keep what was earned. We do not claw back.
The claims guide
What you may say, and what nobody may say.
Every population-health and clinical claim in a commercial surface must be sourced, dated and signed off by the Clinical Safety Officer against current UK guidance. If a claim is not on the permitted list, ask before you publish it.
Accurate and available
- It finds two-minute gaps in a real day and puts one movement in them.
- It works seated, chair-supported, reclined, single-limb or standing — five variants, always.
- It works over SMS or WhatsApp if you have no smartphone and no wearable.
- It is designed for ages 10 to 100, with six different modes.
- For adults, it supports weight management through nine pathways you choose between.
- It is a general wellness product, not a medical device.
Never, at any price
- That it treats, cures, prevents or diagnoses any condition.
- That it replaces a doctor, physiotherapist or any professional.
- That it guarantees weight loss, or any weight loss in a stated timeframe.
- That it reduces absenteeism or increases productivity — that needs validated evidence we do not yet have.
- Anything about calories, BMI, body shape or appearance to an audience that includes under-18s.
- Before-and-after body imagery, in any campaign, for any age group.
The same rules that bind the product bind its marketing. Progress is never scored on calories, body weight, physical appearance, maximum intensity, comparison of medical or biometric information inside the app, so it is not sold on them outside it either.
Disclosure
Say that it is an ad.
Partners must comply with the CAP Code and the ASA’s guidance on recognisability of advertising. In practice:
- Label paid content clearly and up front — #ad or Advertisement, visible before a viewer engages, not buried in a caption.
- Disclose a commercial relationship even where no money changed hands, including gifted subscriptions and free seats.
- Do not target advertising for this product at under-18s. Content that a significant proportion of under-18s will see must carry no body, weight or calorie framing at all.
- Do not present a personal result as a typical result. We will not approve testimonial creative that implies an outcome we cannot evidence.
We will ask for a correction where a post breaches this guide, and we will end a partnership over a repeated breach. That is not a threat about brand safety — a false health claim in this category costs somebody money and hope they did not have to spare.
JESS MOVE is a general wellness product. It does not diagnose or treat any condition.
Apply to the programme.
Partners are reviewed rather than approved automatically. Using the product yourself is the first thing anybody reviewing an application looks for.
Free to create. 150 AI credits a month for 2 months, then AI features need a plan — everything that is not AI carries on either way. Premium is £5.99 a month and cancels in one click. Under 18 a guardian confirms before the account opens.